Assoc. Prof. Ts. Dr Mah Boon Yih (马文毅博士/专业技师/副教授) (Boon Yih Mah, Ph.D., P.Tech., MCE)

"To be an EdNovator, spark your innovation with a creative mind and empower your teaching with an adaptive learning technology."—Boon Yih Mah, Ph.D., P.Tech., MCE

Assoc. Prof. Ts. Dr Mah Boon Yih, a Professional Technologist, Microsoft Certified Educator, Microsoft Educator Trainer (2022-2023), Microsoft Innovative Educator Master Trainer (2021–2022) and Microsoft Innovative Educator Expert (2021–2024), is an Associate Professor at the Academy of Language Studies, UiTM Penang Branch, Malaysia. He holds three degrees: PhD (E-learning), MA (Applied Linguistics), and BAEd (Hons) in ELS. Assoc. Prof. Ts. Dr Mah is included in the Encyclopedia of Successful People in Malaysia (5th Edition), Who’s Who in Science and Engineering 2011-2012 and 2016-2017, Who’s Who in Asia 2012, 2000 Outstanding Intellectuals of the 21st Century (7th and 9th Editions), Top 100 Educators (2012), Dictionary of International Biography (36th-38th Editions), Who’s Who in the World 2013-2015, Top 100 Professionals 2015, Leading Educators of the World 2015, and 50 Fabulous Edutech Leaders 2019. In addition, he is also the winner of the World Education Congress Global Awards 2016: Education Leadership Award (for Excellence in Education, Leadership and Teaching), Rector’s Special Award 2017, Award for Excellence in eLearning 2019, The Top Best E-learning Award 2020, and Anugerah Pengajaran (Kelompok Sains Sosial dan Kemanusiaan) in UiTM AAU2020. 

Web-based Cognitive Writing Instruction (WeCWI) or 网络认知写作教学, is an award-winning hybrid e-framework for instructional design and language development. It is the outcome of Assoc. Prof. Ts. Dr Mah's doctoral thesis after completing his PhD with a scholarship (SLAI) from the Ministry of Higher Education. WeCWI is a hybrid e-framework for developing web-based instruction (WBI), contributing to instructional design and language development. WeCWI divides its contribution to instructional design into macro and micro perspectives. From a macro perspective, being a 21st-century educator is initiated by disseminating knowledge and sharing ideas with in-class and global learners through instructional and technological discoveries. The micro perspective in instructional design draws attention to reading, discussion, and writing through pedagogical and theoretical discoveries. WeCWI’s contribution to language development is divided into linguistic and non-linguistic perspectives. WeCWI focuses on literacy and language discoveries from the linguistic perspective, while cognitive and psychological discoveries are the hubs from the non-linguistic perspective. To bring a positive user experience to the learner, WeCWI aims to create an instructional tool with different interface designs while integrating the fundamental theoretical and pedagogical principles to boost language and cognitive development. 

WeCWI Integrated Solutions or WeCWIIS, which is also known as 网知写教综合方案 in Chinese, is a web-based consulting startup focussing on providing solution-driven services. It is built upon the foundation of WeCWI. On 1 January 2020, WeCWIIS officially launched its comprehensive website, aptly named WeCWI Integrated Solutions: Design to Innovate, accessible at https://www.wecwi.com based on its motto—design thinking to innovate teaching. On 28 July 2023, WeCWIIS was registered as a sole proprietor with the Companies Commission of Malaysia (SSM) following the copyright registration and startup recognition by the Business Innovation and Technology Commercialization Centre (BITCOM), Universiti Teknologi MARA (UiTM). This initiative embodies the principles of technopreneurship, which effectively blends the realms of WeCWI with entrepreneurship, poised to commercialise the innovative research outcomes of Assoc. Prof. Ts. Dr Mah now serves as the founder and CEO of WeCWIIS. WeCWIIS offers diverse services, including consulting services, professional courses, news advertising, membership subscriptions, and scholarly resources. The consulting services encompass skill development, editing, translation and proofreading, research consultations, collaboration and certification opportunities.