Email Marketing and Digital Strategy Manager
Recoup

The Email Marketing and Digital Strategy Manager will be responsible for creating and implementing strategies to monetize our large email list. This individual will develop segmented email campaigns, manage affiliate partnerships, create valuable digital products, and execute webinars, all while ensuring high engagement and minimal unsubscribes. The role comes with a profit-sharing incentive, offering 20% of net profits generated.

1. Email List Management & Strategy:

• Develop and execute email marketing campaigns targeting segmented groups of the 350,000-strong email list.

• Create tailored content and offers to maximize engagement, including financial advice, product recommendations, and upselling digital products.

• Use personalization strategies to reduce churn and maximize user lifetime value.

2. Monetization of Email List:

• Build and promote digital products (e-books, financial tools, etc.) focused on helping users save money or manage their finances better.

• Lead affiliate marketing initiatives by identifying partners, negotiating deals, and promoting relevant offers that align with the audience’s needs.

• Analyze revenue streams and optimize monetization strategies for maximum profitability.

3. Content Creation & Management:

• Develop a content plan that balances value-driven content with monetization efforts, ensuring a 70/30 split between value and promotion.

• Write and design emails that are mobile-friendly, clear, and actionable. Manage content creation for webinars, newsletters, and digital product offerings.

• Coordinate with designers, copywriters, or freelance resources as needed to produce high-quality content.

4. Webinars & Workshops:

• Plan, promote, and execute webinars or online workshops aimed at educating the audience about personal finance while upselling premium products and services.

• Track engagement and conversions from these events to optimize future efforts.

5. Performance Monitoring & Reporting:

• Use analytics tools (e.g., Google Analytics, email marketing platforms) to track open rates, click-through rates, conversions, and other KPIs.

• Provide weekly/monthly reports on email campaign performance, net revenues, and profit margins.

• Continuously optimize campaigns to improve performance and profitability.

6. Profit-Sharing & Financial Goals:

• The role includes a unique incentive structure where the candidate will earn 20% of all profits generated from the monetization of the email list, based on net revenues.

• Work closely with leadership to set revenue targets and profit benchmarks.

• Experience: Minimum of 3 years of experience in email marketing, digital strategy, or a related field. Experience with large email lists and segmentation is a plus.

• Skills: Strong knowledge of email marketing platforms (e.g., Mailchimp, Klaviyo, etc.), affiliate marketing, and CRM systems.

• Analytical: Ability to interpret data, run A/B tests, and adjust strategies based on performance metrics.

• Creative: Capable of creating compelling, high-value content for a financially-savvy, lower-economic audience.

• Entrepreneurial Mindset: Proactive, self-starter with a growth mindset and a desire to work in a profit-sharing model.

• Communication: Excellent written and verbal communication skills.

• Base Salary: $60,000-$70,000 per year.

• Profit Sharing: 30% of all profits generated from net revenues. (Expected to be $100,000+ annually)

• Additional Benefits: Flexible work schedule, remote work, opportunity for professional growth and increased profit share based on performance.

This role is ideal for someone who is motivated by performance-based rewards and enjoys balancing creative content development with revenue-driven strategy. The opportunity to earn a substantial portion of profits on top of a solid base salary makes this position uniquely rewarding.