Head of Consumer (B2C) Marketing

DUOS is looking for a consumer marketing expert to join our rapidly growing company. The ideal candidate is passionate about driving results and knows how to apply strong analytical skills and a test-and-learn mindset in an early stage startup environment.  About DUOS

At DUOS, we are driven by the spirit of innovation and compassion.  Together, we dream of a future where aging is not just about adding years to life, but life to those years.   

We are a digital healthcare services company that integrates an otherwise fragmented network of government programs and insurance benefits into an accessible, unified platform that ensures equitable access to social needs services and preventative care that individuals would have otherwise foregone. About the Head of Consumer (B2C) Marketing Responsibilities

• Develop and nurture a culture of testing and experimentation to innovate on how we drive member acquisition and retention

• Build out our marketing data and reporting infrastructure to ensure a strong analytic foundation to support data-driven decision making and campaign optimization

• Develop and execute a member marketing roadmap that aligns with our corporate strategy and goals

• Optimize our end-to-end member acquisition funnel across all channels (e.g. digital, print, community outreach, etc.) with full accountability for budgeting, forecasting and results

• Oversee end-to-end campaign development, including upfront creative strategy, copywriting, and asset development

• Partner seamlessly with our Product and Growth teams to ensure brand consistency and a seamless member experience

• Lead the integration and management of all member marketing-related partners, including agencies, freelancers, consultants and vendors, as applicable

Must-Have Qualifications

• 10+ years of relevant functional experience

• Track record of exceeding user acquisition and retention goals

• Experience in a high growth start-up environment and navigating change

• Strong understanding of and bias for the quantitative side of consumer marketing and experience using data to drive campaign optimization

• Willingness to lead the function as a player-coach while engaging cross-functional partners effectively

• Bias for action, goes after ‘jump balls’

• Passion for our mission of supporting older adults through the aging journey

• Experience implementing new marketing campaign management tools and/or related platforms.

Nice-To-Have Qualifications

• Experience operating in a B2B2C business model

• Experience in digital healthcare

• Understanding of the Medicare landscape and payer economics

Additional Job Details

• This is a full-time, exempt position.

• This role is based remotely and may entail infrequent (quarterly or less) travel.

• Expected base salary range of $135K-$190K, based on experience and skills

• Additional total compensation includes company equity, comprehensive health benefits, and flexible remote work environment.

Salary and compensation

No salary data published by company so we estimated salary based on similar jobs related to Testing and Marketing jobs that are similar:

$62,500 — $92,500/year

Benefits

💰 401(k)

🌎 Distributed team

⏰ Async

🤓 Vision insurance

🦷 Dental insurance

🚑 Medical insurance

🏖 Unlimited vacation

🏖 Paid time off

📆 4 day workweek

💰 401k matching

🏔 Company retreats

🏬 Coworking budget

📚 Learning budget

💪 Free gym membership

🧘 Mental wellness budget

🖥 Home office budget

🥧 Pay in crypto

🥸 Pseudonymous

💰 Profit sharing

💰 Equity compensation

⬜️ No whiteboard interview

👀 No monitoring system

🚫 No politics at work

🎅 We hire old (and young)

Location

Minneapolis, Minnesota, United States